At SimonTodd, we are delighted to showcase one of our standout projects: the extensive branding and design for Deja Vu, an innovative artisan street food vendor. This venture spanned various aspects of design and branding, including the creation of a vibrant brand identity, the development of impactful artwork and graphics, innovative signage solutions, and the realisation of three-dimensional designs for several Deja Vu locations.
Creating the Deja Vu Brand Identity
The journey began with establishing a compelling brand identity that perfectly encapsulated Deja Vu’s unique proposition: a fusion of local and global street food flavours served with a contemporary flair. Our aim was to craft a visual identity that resonated with a diverse customer base and distinguished itself in the competitive food market. The logo we designed features dynamic, flowing lines and a lively colour palette that captures the essence of bustling street food markets. This identity was consistently applied across all branding materials, ensuring a strong, cohesive brand presence.
[Insert Image: Deja Vu Logo and Branding Elements]
Artwork and Graphics
Beyond the logo, visual appeal involves a suite of artworks and graphics that reflect the brand’s energetic and multicultural spirit. These designs were not merely decorative but served as strategic elements in marketing materials, digital campaigns, and interior decor, helping to tell Deja Vu’s story. By enhancing the consumer experience, our graphics made interactions with the brand more immersive and engaging.
[Insert Image: Sample Artwork and Graphics]
Signage Design
Effective signage is vital for making a lasting first impression. Our signage designs for Deja Vu were not only eye-catching but also functional, crafted to guide and inform customers effectively. From menu boards to directional signage, every piece maintained brand consistency and improved visibility in busy environments.
[Insert Image: Deja Vu Signage]
3D Designs and Reality
A highlight of our collaboration with Deja Vu was the creation of 3D designs for their trailers and street kitchen restaurants. These projects included:
The Street Kitchen Restaurant: We designed an inviting and functional space that perfectly balanced aesthetic appeal with practicality. Our 3D model allowed Deja Vu to visualise and refine the restaurant’s layout and style before the build commenced.
Armagh and Portadown Sites: Each location was designed with a distinct character, yet tied together by the overarching Deja Vu brand ethos. These models provided a clear visual for stakeholders, ensuring every element aligned with the brand’s vision before implementation.
[Insert Image: 3D Designs of Deja Vu Locations]
The transformation of these 3D designs into tangible realities marked a significant milestone for Deja Vu, seeing our digital concepts materialise into vibrant, functional street food venues.
Conclusion
Our work with Deja Vu exemplifies SimonTodd’s dedication to excellence and innovation in design. By adopting a holistic approach, we crafted a standout brand that captures the essence of artisan street food. From initial sketches to final implementations, each phase was steered by our comprehensive understanding of brand identity, consumer engagement, and architectural design.
This project has not only raised the bar for us at SimonTodd but also propelled Deja Vu towards a promising future, establishing it as a favourite culinary spot in its locations. We are thrilled to have been part of this journey and look forward to Deja Vu’s continued growth and success in the street food landscape.
Explore More on Our Portfolio
Visit our website to explore more of our projects and see how we can transform your business vision into an engaging reality.
[Insert Image: Final Built Deja Vu Locations]
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