What is Local SEO?
Local SEO helps your business appear in search results when people in your area search for your services.
Google Business Profile
This is the most important factor for local search:
- Accurate business name, address, phone (NAP)
- Correct business categories
- Quality photos
- Opening hours
- Regular posts and updates
Reviews Matter
- Ask happy customers for Google reviews
- Respond to all reviews (positive and negative)
- Never buy fake reviews
Local Citations
Get listed on directories with consistent NAP:
- Yell.com
- Yelp
- Facebook Business
- Industry directories
On-Site Local Optimisation
- Include location in title tags
- Create location pages if serving multiple areas
- Embed Google Maps
- Include address in footer
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