What is SEO?
SEO (Search Engine Optimisation) is about making your website more visible in search engines like Google.
Why SEO Matters
- 68% of online experiences begin with a search engine
- 53% of website traffic comes from organic search
- 75% of users never scroll past the first page
Keyword Basics
- Long-tail keywords – “web design for solicitors Belfast” (easier to rank)
- Local keywords – “web designer Armagh” (essential for local businesses)
On-Page SEO Essentials
- Title Tags – Under 60 characters, include keyword
- Meta Descriptions – Under 160 characters, compelling
- Headings – One H1, use H2s for sections
- Images – Descriptive filenames and alt text
Technical SEO
- SSL Certificate (HTTPS)
- Mobile-friendly design
- Fast loading speed
- XML sitemap
Local SEO
- Claim your Google Business Profile
- Keep information accurate
- Collect and respond to reviews
- Get listed in local directories
Realistic Expectations
- 1-3 months: Technical improvements
- 3-6 months: Ranking improvements
- 6-12 months: Significant traffic growth
Need help putting this into practice?
Get personalised advice for your specific situation.
Book Free Consultation