Small Business Website Checklist

Everything your business website needs to succeed.

Updated January 2026
15 min read
By Simon Todd
Getting Started

Essential Pages

  • Homepage – What you do, who it’s for, what to do next
  • About Page – Your story, team, values, credentials
  • Services/Products – What you offer with benefits and pricing
  • Contact Page – Form, phone, email, address, hours

Design & User Experience

  • ✓ Mobile-responsive design
  • ✓ Clear navigation (max 7 items)
  • ✓ Consistent branding
  • ✓ Fast loading (under 3 seconds)
  • ✓ Readable typography (16px minimum)

SEO Basics

  • ✓ Unique title tags for each page
  • ✓ Meta descriptions
  • ✓ Proper heading structure (H1, H2, H3)
  • ✓ Image alt text
  • ✓ Google Business Profile
  • ✓ Google Analytics & Search Console

Technical Requirements

  • ✓ SSL Certificate (HTTPS)
  • ✓ Mobile-friendly
  • ✓ Working links
  • ✓ Custom 404 page
  • ✓ XML sitemap
  • ✓ Regular backups

Legal Requirements (UK/Ireland)

  • ✓ Privacy Policy
  • ✓ Cookie Notice
  • ✓ Terms & Conditions
  • ✓ Company Information

Pre-Launch Checklist

  • ☐ Test all forms
  • ☐ Check all links
  • ☐ Test on mobile devices
  • ☐ Check page speed
  • ☐ Proofread all content
  • ☐ Set up analytics

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