Procastangling is a leading retailer of angling equipment in the UK and Ireland. Founded by Chris Dawson in 2011, the business offers an extensive range of products across multiple fishing disciplines, including Fly & Game, Coarse, Sea, Predator, and Carp fishing. With physical stores in Armagh and Newry, as well as a warehouse in Armagh, Procastangling serves a wide audience of angling enthusiasts.
Procastangling sought to transform its online presence with an advanced e-commerce platform that could:
SimonTodd successfully migrated Procastangling from Magento to PrestaShop and introduced a suite of advanced features to improve functionality and customer experience.
SimonTodd executed a comprehensive data migration process, transferring:
Designed and implemented multiple storefronts within a single platform to target distinct customer groups effectively. Each storefront was customised with unique branding, product offerings, and content tailored to specific audience segments.
Added support for multiple currencies, allowing customers from different regions to view prices and complete transactions in their preferred currency. The currency is dynamically selected based on the customer's location.
Crafted a responsive and mobile-first design, ensuring the site functions flawlessly on desktops, tablets, and smartphones. This was essential for reaching the growing number of customers shopping on mobile devices.
Built a robust product management system capable of handling Procast Angling’s extensive inventory:
Integrated secure payment gateways, including support for credit/debit cards, PayPal, and other popular payment methods. Compliance with PCI standards ensured safe and reliable transactions.
Optimised the checkout process to reduce cart abandonment:
To enhance customer loyalty and engagement, SimonTodd implemented a custom reward points system for Procast Angling. This feature allows customers to earn points for every purchase, which can be redeemed for discounts on future orders.
SimonTodd developed and integrated an automated gift card system, providing Procast Angling customers with a convenient way to purchase and use gift cards.
To provide customers with transparent pricing and highlight the value offered, SimonTodd implemented a Recommended Retail Price (RRP) comparison feature on Procast Angling's product pages. This functionality displays both the manufacturer's suggested retail price and Procast Angling's competitive pricing, allowing customers to see the savings they receive when purchasing through Procast Angling.
The new e-commerce platform, enhanced with advanced features like reward points, automated gift cards, and RRP price match functionality, delivered exceptional results for Procastangling:
Procastangling’s e-commerce platform is equipped with cutting-edge features designed to meet the needs of modern online shoppers and enhance operational efficiency:
Procastangling’s e-commerce transformation demonstrates SimonTodd’s expertise in delivering tailored, high-performing solutions using PrestaShop. By addressing the unique needs of a retailer with a vast product catalog and diverse customer base, SimonTodd helped Procastangling achieve its goals of increased market reach, improved user experience, and operational efficiency.