Procastangling Ecommerce Solution

Client Overview

Procastangling is a leading retailer of angling equipment in the UK and Ireland. Founded by Chris Dawson in 2011, the business offers an extensive range of products across multiple fishing disciplines, including Fly & Game, Coarse, Sea, Predator, and Carp fishing. With physical stores in Armagh and Newry, as well as a warehouse in Armagh, Procastangling serves a wide audience of angling enthusiasts.

Project Objectives

Procastangling sought to transform its online presence with an advanced e-commerce platform that could:

  • Showcase their vast catalog of over 40,000 products.
  • Implement multi-storefront functionality to cater to distinct customer segments.
  • Incorporate multi-currency support to facilitate seamless cross-border transactions.
  • Deliver a responsive, user-friendly experience for customers on all devices.
  • Ensure efficient inventory and order management to streamline operations.

Challenges

  • Data Migration: Safely transferring extensive data from Magento, including product catalogs, customer accounts, and order histories, without downtime or errors.
  • Large Product Catalog: Displaying and managing over 40,000 items with detailed descriptions, specifications, and images required a scalable and efficient system.
  • Diverse Customer Segments: The need to target different audience groups through tailored storefronts.
  • Regional Preferences: Supporting multiple currencies and adapting to local markets.
  • User Experience: Ensuring smooth navigation and a mobile-friendly design for a seamless shopping experience.

Solutions Delivered by SimonTodd

SimonTodd successfully migrated Procastangling from Magento to PrestaShop and introduced a suite of advanced features to improve functionality and customer experience.

Seamless Data Migration

SimonTodd executed a comprehensive data migration process, transferring:

  • Product catalogs, including images, descriptions, and inventory levels.
  • Customer accounts with login credentials and purchase histories.
  • Detailed order records for operational continuity.

Multi-Storefront Functionality

Designed and implemented multiple storefronts within a single platform to target distinct customer groups effectively. Each storefront was customised with unique branding, product offerings, and content tailored to specific audience segments.

Multi-Currency Integration

Added support for multiple currencies, allowing customers from different regions to view prices and complete transactions in their preferred currency. The currency is dynamically selected based on the customer's location.

Fully Responsive Design

Crafted a responsive and mobile-first design, ensuring the site functions flawlessly on desktops, tablets, and smartphones. This was essential for reaching the growing number of customers shopping on mobile devices.

Comprehensive Product Catalog Management

Built a robust product management system capable of handling Procast Angling’s extensive inventory:

  • Detailed product pages with high-quality images, descriptions, and specifications.
  • Advanced search and filtering options to help customers find products quickly.
  • Automated stock updates to maintain accurate inventory levels.

Secure Payment Integration

Integrated secure payment gateways, including support for credit/debit cards, PayPal, and other popular payment methods. Compliance with PCI standards ensured safe and reliable transactions.

Streamlined Checkout Process

Optimised the checkout process to reduce cart abandonment:

  • Guest checkout options for convenience.
  • Multi-step checkout flow to enhance usability.
  • Clear communication of shipping costs and delivery times.

Reward Points System

To enhance customer loyalty and engagement, SimonTodd implemented a custom reward points system for Procast Angling. This feature allows customers to earn points for every purchase, which can be redeemed for discounts on future orders.

  • Flexible Earning Rules: Points awarded based on order value, promotional events, or specific product purchases.
  • Customer Dashboard: Users can easily track their points balance and redemption options.
  • Boosted Retention: The reward system encourages repeat purchases and increases customer lifetime value.

Automated Gift Card System

SimonTodd developed and integrated an automated gift card system, providing Procast Angling customers with a convenient way to purchase and use gift cards.

  • Customisable Gift Cards: Customers can choose from a range of designs and specify the gift card value.
  • Automated Delivery: Gift cards are sent instantly to recipients via email, complete with a personalised message.
  • Seamless Redemption: Customers can easily apply gift card codes during checkout, enhancing their shopping experience.
  • Business Benefits: Gift cards attract new customers and generate additional revenue.

RRP Price Match Functionality

To provide customers with transparent pricing and highlight the value offered, SimonTodd implemented a Recommended Retail Price (RRP) comparison feature on Procast Angling's product pages. This functionality displays both the manufacturer's suggested retail price and Procast Angling's competitive pricing, allowing customers to see the savings they receive when purchasing through Procast Angling.

  • Transparent Pricing: Clearly shows the manufacturer's RRP alongside Procast Angling's price, building trust and informing customers of the value they are receiving.
  • Automated Updates: The system dynamically updates RRP information to reflect the latest manufacturer pricing, ensuring accuracy and relevance.
  • Enhanced User Experience: By providing clear pricing comparisons, customers can make informed purchasing decisions quickly and confidently.

Outcomes

The new e-commerce platform, enhanced with advanced features like reward points, automated gift cards, and RRP price match functionality, delivered exceptional results for Procastangling:

1. Expanded Market Reach

  • Multi-storefront capabilities and multi-currency integration attracted customers across the UK, Ireland, and beyond.

2. Enhanced Customer Engagement

  • The reward points system incentivised repeat purchases and boosted customer loyalty.
  • The RRP price match functionality increased transparency, building trust and driving conversions.
  • Automated gift cards introduced a convenient gifting option, generating additional traffic and sales.

3. Improved User Experience

  • Responsive design ensured smooth navigation and shopping across all devices.
  • Optimised navigation, search filters, and checkout flow provided a seamless shopping journey.

4. Revenue Growth

  • The RRP price match feature highlighted savings, encouraging higher conversion rates.
  • Reward points and gift cards created new revenue channels and encouraged repeat purchases.

5. Operational Efficiency

  • Automated systems for inventory, reward points, gift cards, and RRP updates streamlined management and saved time.
  • Real-time updates ensured customers always saw accurate pricing and stock levels.

Key Features of the Website

Procastangling’s e-commerce platform is equipped with cutting-edge features designed to meet the needs of modern online shoppers and enhance operational efficiency:

Seamless Migration from Magento to PrestaShop:

  • Zero data loss and no disruption to customer experience.

E-commerce Platform

  • Multi-storefront functionality to target diverse customer groups.
  • Multi-currency integration for seamless cross-border transactions.
  • Robust product catalog management for over 40,000 items.

Reward Points System

  • Flexible earning and redemption rules to drive customer loyalty.
  • A user-friendly dashboard for customers to track and redeem points.
  • Promotions for special events to increase engagement.

Automated Gift Card System

  • Customisable gift card options with instant delivery via email.
  • Easy redemption during checkout for a hassle-free experience.
  • A powerful tool to attract new customers and increase revenue.

RRP Price Match Functionality

  • Transparent pricing by showing Procast Angling’s price alongside the manufacturer’s RRP.
  • Automated updates to ensure accuracy as prices change.
  • Increased customer trust and improved conversion rates.

Enhanced User Experience

  • Fully responsive design for smooth functionality on mobile, tablet, and desktop devices.
  • Advanced search and filter options for easy product discovery.
  • Streamlined checkout to reduce cart abandonment.

Secure Payment Integration

  • Support for multiple payment gateways, including PayPal, Stripe, Revolut, Klarna and credit/debit cards.
  • PCI-compliant systems for safe and secure transactions.
  • Multi-currency support for international customers.

Client Testimonial

Conclusion

Procastangling’s e-commerce transformation demonstrates SimonTodd’s expertise in delivering tailored, high-performing solutions using PrestaShop. By addressing the unique needs of a retailer with a vast product catalog and diverse customer base, SimonTodd helped Procastangling achieve its goals of increased market reach, improved user experience, and operational efficiency.