Reeling in Success – The Digital Transformation of Procastangling

At SimonTodd, we pride ourselves on partnering with unique, passion-driven businesses looking to enhance their digital presence. Procastangling, a family-run fishing tackle store, has been one of our esteemed clients for over four years. In this blog post, we delve into our recent major project with Procastangling—the development of a new website based on PrestaShop, transitioning from an older Magento site, and implementing a suite of advanced features to elevate the online shopping experience.

[Insert Image: Overview of the new Procastangling website]

Challenge and Strategy

Procastangling faced a challenge common to many growing retailers: their old Magento website could no longer keep up with their expanding inventory and customer base. With over 8,000 products, a solution that could seamlessly handle such volume while providing a user-friendly interface was crucial. Our strategy involved migrating to PrestaShop, known for its flexibility and robustness, to create a scalable, feature-rich platform.

Development and Features

The new website boasts a range of tailored features designed to meet the specific needs of Procastangling and its clientele:

  1. Multi-Currency with GEO IP Location Detection: Recognising the global nature of the fishing community, we implemented a multi-currency feature that automatically adjusts currency based on the user’s location, detected via GEO IP. This personalises the shopping experience for international customers, making the site accessible and user-friendly worldwide.

[Insert Image: Multi-currency feature in action]

  1. Advanced Shipping Options: We introduced advanced shipping functionalities to offer more competitive pricing. This system calculates the most cost-effective shipping options based on the customer’s location and the package’s dimensions and weight, ensuring that Procastangling can provide exceptional service at competitive rates.

  2. RRP and Price Match System: To strengthen customer trust and ensure competitive pricing, we integrated a Retail Recommended Price (RRP) and price match system. This feature allows customers to compare Procastangling’s prices with those of competitors, assuring them of the best deal possible.

  3. Price Rounding: Post-currency conversion, prices can often appear irregular. We resolved this by implementing a price rounding feature that ensures all prices remain aesthetically pleasing and practical, enhancing the overall customer experience.

  4. Automated Gift Vouchers: Recognising the importance of gift-giving among anglers, we introduced an automated gift voucher system. This feature allows customers to buy and send gift vouchers effortlessly, which are especially popular during holidays and special occasions.

[Insert Image: Automated gift voucher system]

Design and Responsiveness

Understanding that Procastangling’s customer base accesses their site from various devices, a key aspect of our design approach was ensuring responsiveness across different screen sizes and device types. Our team meticulously crafted a design that not only looks visually appealing but also adapts fluidly to mobile phones, tablets, and desktops. This responsive design ensures that every visitor enjoys an optimal viewing experience, regardless of the device used.

[Insert Image: Responsive design across devices]

Outcome

The transition to PrestaShop and the introduction of new features have dramatically transformed Procastangling’s online presence. The site now supports a significantly larger product range with enhanced functionalities that cater to a global audience. Feedback from customers has been overwhelmingly positive, noting the ease of navigation and the improved shopping experience.

Conclusion

Our collaboration with Procastangling is a testament to SimonTodd’s commitment to delivering digital solutions that are not only functional but also forward-thinking. We have helped Procastangling adapt to the evolving digital landscape, ensuring they continue to serve their community of fishing enthusiasts effectively. As Procastangling grows, we are excited to support them in navigating the digital waters and catching the bigger fish in the vast ocean of online retail.

Visit Our Portfolio

For more insights into our projects and to see how we can enhance your digital strategy, visit our website and explore our extensive portfolio.

[Insert Image: Final screenshot of the Procastangling website]

This blog post encapsulates the essence of our work with Procastangling, highlighting the technical and creative aspects of the project while illustrating the tangible benefits experienced by the client.