Our Approach

SEO built-in, not bolted on

Many agencies treat SEO as an afterthought—or worse, an expensive upsell. We build search engine optimisation into every website from the start.

A beautiful website that nobody can find is worthless. That's why every site we build includes solid technical SEO foundations: proper site structure, fast loading times, mobile optimisation, schema markup, and search-friendly content architecture.

For businesses wanting to actively improve their search rankings, we offer ongoing SEO services including keyword research, content strategy, local search optimisation, link building, and monthly performance reporting. We focus on sustainable, white-hat techniques that build lasting rankings—no shortcuts, no tricks, no Google penalties.

Whether you're a solicitor in Belfast trying to rank locally, a restaurant in Armagh wanting to appear on Google Maps, or an e-commerce store targeting national keywords—we've got the expertise to get you found.

How We Work

Our SEO process

A proven, transparent approach to improving your search visibility.

01

Audit & Research

We start with a comprehensive audit of your current website and search presence. We analyse your competitors, research keyword opportunities, and identify quick wins alongside longer-term strategies. You can start with our free website audit right now.

02

Strategy & Planning

Based on the audit findings, we create a prioritised SEO roadmap. This covers technical fixes, content opportunities, local SEO actions, and link building targets—with realistic timelines and expected outcomes.

03

Implementation

We execute the strategy systematically. Technical fixes first (they often deliver the fastest results), then on-page optimisation, content creation, and off-page work. If your website needs deeper changes, we can combine SEO with a website redesign.

04

Monitor & Refine

SEO is ongoing. We monitor rankings, traffic, and conversions through Google Search Console and Analytics. Monthly reports show progress, and we continuously refine the strategy based on what's working.

Services

SEO services we offer

From technical foundations to ongoing optimisation, we cover every aspect of search engine visibility.

Technical SEO

The foundation of search visibility. Site structure, page speed, mobile optimisation, schema markup, and crawlability—all the technical elements search engines need.

  • Site architecture optimisation
  • Page speed improvements
  • Schema markup implementation
  • XML sitemaps & robots.txt

Local SEO

Essential for businesses serving local customers. Get found when people search for services in your area—"plumber Belfast", "dentist Armagh", etc.

  • Google Business Profile optimisation
  • Local citation building
  • Location-specific pages
  • Review management

On-Page SEO

Optimising the content and structure of your pages. Title tags, meta descriptions, headings, internal linking—all the elements that help pages rank.

  • Keyword research & targeting
  • Meta tag optimisation
  • Content structure
  • Internal linking strategy

SEO Audits

Comprehensive analysis of your current website's SEO performance. Identify issues, opportunities, and a roadmap for improvement.

  • Technical SEO audit
  • Content gap analysis
  • Competitor analysis
  • Prioritised recommendations

SEO-Focused Web Design

New websites built with SEO at the core. Every design decision considers search visibility alongside user experience.

  • Search-friendly architecture
  • Fast-loading design
  • Mobile-first approach
  • Content planning

Reporting & Analytics

Track progress with clear reporting. Understand what's working, what's improving, and where to focus efforts.

  • Google Analytics setup
  • Search Console integration
  • Ranking tracking
  • Monthly performance reports
Every Website

SEO included with every website we build

Even if you don't need ongoing SEO services, every website includes these fundamentals.

Fast loading pages

Optimised for Core Web Vitals

Mobile responsive

Mobile-first design approach

SSL certificate

HTTPS security included

XML sitemap

Auto-generated for search engines

Meta tags

Title and description for every page

Schema markup

Structured data for rich results

Search Console setup

Submission to Google

Analytics integration

GA4 configured and ready

Local SEO

Dominate local search in Northern Ireland

For businesses serving local customers, local SEO is the single most effective marketing investment you can make.

When someone searches "web design near me" or "plumber Armagh" or "dentist Belfast", Google shows local results—the map pack and local business listings. Appearing in these results means your phone rings more, your enquiry forms fill up, and your business grows.

Our local SEO service covers everything needed to dominate local search: Google Business Profile optimisation (the single biggest factor in local rankings), local citation building across directories, location-specific landing pages, review generation and management, and local link building.

We serve businesses across Northern Ireland: Belfast, Armagh, Newry, Derry, Lisburn, Craigavon, Dungannon, Enniskillen, and across the Republic of Ireland including Dublin, Cork, and Galway.

Local SEO Checklist
Google Business Profile
Local citations (Yell, Yelp, etc.)
Location landing pages
NAP consistency
Review generation
Local schema markup
Google Maps optimisation
Local link building
Frequently Asked Questions

Common questions about SEO

Frequently asked questions about our SEO services, strategy, and results.

Still have questions?
24-hour response time Get answers to any questions not covered here
SEO is a medium to long-term strategy. Technical fixes can show improvements within weeks. Content and local SEO work typically takes 3-6 months to produce noticeable results. Competitive keywords may take 6-12 months. We set realistic expectations upfront and provide monthly reporting so you can track progress. The advantage of SEO over paid advertising is that results compound over time—the investment you make now continues to pay off for years.
SEO costs vary depending on your goals, competition, and the current state of your website. One-off technical SEO audits and fixes start from around £500-£1,500. Ongoing monthly SEO retainers typically range from £300-£1,000/month depending on scope. We'll recommend the right level of investment for your situation—get in touch for a tailored quote based on your specific needs.
No—and any SEO company that guarantees specific rankings is misleading you. Google's algorithm considers hundreds of factors and changes frequently. What we can guarantee is that we follow Google's own best practices, use proven white-hat techniques, and work systematically to improve your visibility. We're transparent about what's realistic for your industry and location.
Yes—SEO and paid advertising serve different purposes and work best together. Google Ads gives you immediate visibility but stops the moment you stop paying. SEO builds organic visibility that compounds over time and generates traffic 24/7 at no per-click cost. Most successful businesses use both: ads for immediate leads while SEO builds long-term authority.
Absolutely. The earlier you start SEO, the sooner you'll see results. New websites have a natural "sandbox" period where Google evaluates them, so starting SEO from day one means you're building authority from the start. If we're building your website, SEO is already built into our web design process—every site launches with a strong technical foundation.
Local SEO focuses on appearing in location-based searches—"dentist near me", "web design Belfast", etc. It involves Google Business Profile optimisation, local citations, and location pages. Regular (or "organic") SEO targets broader, non-location-specific keywords and focuses more on content, backlinks, and technical authority. Most local businesses benefit from both, but local SEO typically delivers faster ROI for service-based businesses.
Usually, yes. SEO often requires changes to page titles, meta descriptions, headings, content, site structure, and technical configuration. If your site was built by us, we handle all changes as part of the SEO service. If your site was built elsewhere, we'll discuss what access we need. For sites with major structural issues, we may recommend a website redesign alongside SEO work for the best results.

Want to improve your search visibility?

Let's discuss how SEO could help your business get found by more customers.