Complex product configurations needed a custom solution that let customers build their perfect climbing frame. Standard e-commerce platforms couldn't handle the hundreds of possible combinations of frames, slides, swings, and accessories—each affecting the final price and delivery requirements.
Case Study · Manufacturing & Trade
Climbing Frame Factory
Custom e-commerce solution with interactive product configurator for outdoor play equipment.
The Challenge
What they needed
The Solution
What we built
Bespoke WooCommerce store with a visual product configurator and real-time pricing. Customers select a base frame then add components, with the preview and price updating live. The configurator validates compatibility between components so customers can't create impossible combinations.
The checkout includes delivery scheduling with installation booking, as products require professional assembly.
Gallery
Project details
Results
The impact
55%
Increase in online orders
80%
Fewer pre-sale enquiries
£320
Higher average order value
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