Case Study

Climbing Frame Factory

Custom e-commerce solution with interactive product configurator for outdoor play equipment.

The Challenge

Complex product configurations needed a custom solution that let customers build their perfect climbing frame. Standard e-commerce platforms couldn't handle the hundreds of possible combinations of frames, slides, swings, and accessories—each affecting the final price and delivery requirements.

The Solution

Bespoke WooCommerce store with a visual product configurator and real-time pricing. Customers select a base frame then add components, with the preview and price updating live. The configurator validates compatibility between components so customers can't create impossible combinations.

The checkout includes delivery scheduling with installation booking, as products require professional assembly.

Results

The Impact

55%
Increase in online orders
80%
Fewer pre-sale enquiries
£320
Higher average order value

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