Corr Brothers Website

Corr Brothers faced a critical challenge as long-established commercial vehicle specialists in an industry undergoing major regulatory changes. With the EU's Smart 2 tachograph mandate creating strict compliance deadlines and significant financial penalties for non-compliant vehicles, hauliers across Ireland were scrambling to understand complex new requirements while facing limited retrofit capacity from qualified installers. As fines of up to €5,000 in the Republic of Ireland and £300+ in Northern Ireland became enforceable, fleet operators needed urgent access to reliable, certified Smart 2 installation services from a workshop they could trust.

The haulage industry was experiencing confusion around the staggered implementation timeline, with different deadlines applying to various vehicle types and usage patterns. Many operators were unclear about whether their cross-border operations between Northern Ireland and the Republic of Ireland classified as international transport, triggering earlier compliance requirements. This regulatory complexity, combined with the technical expertise required for proper Smart 2 installation and calibration, created a significant gap in the market that needed to be filled by experienced, DVA-approved specialists.

As a family business serving the commercial vehicle sector since 1976, Corr Brothers needed to establish themselves as the go-to experts for Smart 2 compliance while continuing to showcase their comprehensive range of tachograph services, commercial vehicle maintenance, and fleet support. Their challenge was to communicate their unique position as Ireland's first Smart 2 retrofit specialists while providing clear, authoritative guidance to help fleet operators navigate the regulatory maze and avoid costly penalties.

Professional WordPress Development for Commercial Vehicle Specialists

When Corr Brothers approached us to develop their new website, they needed more than just an online presence – they required a comprehensive digital platform that could establish them as Northern Ireland's leading Smart 2 tachograph specialists while clearly communicating complex regulatory requirements to fleet operators across Ireland. Our team delivered a custom WordPress development solution that positions this Armagh-based DVA approved centre as the authoritative source for tachograph compliance, featuring dedicated service pages that guide hauliers through the maze of EU regulations and deadlines.

Strategic Design Focused on Compliance and Trust

Understanding that fleet operators needed immediate clarity about Smart 2 compliance requirements, we designed the site architecture around urgent regulatory deadlines and service accessibility. The homepage prominently features their achievement as Ireland's first Smart 2 retrofit specialists, with clear calls-to-action and deadline alerts that help visitors quickly assess their compliance status. Our website redesign approach prioritised mobile responsiveness and fast loading times, ensuring hauliers could access critical information quickly whether they're in the depot or on the road.

Custom WordPress Development with Advanced Functionality

We built a bespoke WordPress theme that showcases Corr Brothers' comprehensive range of services through dedicated landing pages for Smart 2 retrofits, tachograph calibration, speed limiters, and commercial vehicle maintenance. The automotive industry demands precision and reliability, so we implemented custom post types for their service offerings and integrated detailed compliance information with clear deadline tables and regulatory guidance. Our development team ensured the site structure supports their business growth while maintaining the flexibility to update compliance information as regulations evolve.

SEO-Optimised Content and Technical Foundation

Recognising the importance of being found by fleet operators searching for compliance solutions, we implemented comprehensive SEO services throughout the development process. The site features optimised meta descriptions, schema markup for local business visibility, and strategically structured content that targets key phrases like "Smart 2 tachograph Northern Ireland" and "DVA approved tachograph centre." Technical SEO elements including XML sitemaps, proper heading hierarchy, and fast loading speeds ensure the site ranks well for commercial vehicle operators searching for tachograph services across Northern Ireland and the Republic of Ireland.

Ongoing Support and Digital Partnership

Beyond the initial development and launch, we provide Corr Brothers with ongoing website maintenance and hosting services to ensure their digital presence remains as reliable as their workshop services. This includes regular WordPress updates, security monitoring, and content updates to reflect changing compliance requirements – essential for a business operating in such a highly regulated industry. The result is a professional website that not only showcases their expertise but actively generates enquiries from fleet operators needing Smart 2 compliance solutions across Ireland.