Case Study

Procastangling E-commerce Platform

High-performance PrestaShop store for premium fishing tackle, featuring advanced product filtering and optimised checkout.

Pr
Client

Procastangling

Industry

Retail & Hospitality

Services

E-commerce, PrestaShop

Timeline

2023

The Challenge

Procastangling needed to replace their outdated e-commerce platform with a modern, fast, and user-friendly store. Their extensive product catalogue of fishing tackle required sophisticated filtering, and they needed better integration with their inventory management system.

The Solution

A complete e-commerce rebuild on PrestaShop, designed specifically for the fishing tackle market:

  • Advanced product filtering by species, technique, brand, and specifications
  • High-quality product imagery with zoom functionality
  • Detailed product specifications and compatibility information
  • Customer reviews and Q&A functionality
  • Integrated blog for fishing tips and product guides

Performance Focus

Speed was critical for converting visitors to customers. We implemented:

  • Image optimisation and lazy loading
  • Server-side caching for product listings
  • Streamlined checkout process
  • Mobile-optimised experience
The Solution

How we helped

We built a custom PrestaShop store with advanced faceted search, letting customers filter by species, technique, brand, and price. The design focuses on product imagery and detailed specifications that anglers need. Integration with their warehouse system ensures accurate stock levels and automated order processing.
The Results

Measurable impact

40%
Increase in sales
2.1s
Page load time
35%
Lower bounce rate
60%
Mobile conversions up
"
Professional, creative, and technically excellent. Our e-commerce sales increased by 40% within three months of launching the new site.
MK
Mark Kelly
Owner, Procastangling
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