High-performance e-commerce store for premium fishing tackle, featuring advanced product filtering and optimised checkout.
Procastangling needed to replace their outdated e-commerce platform with a modern, fast, and user-friendly store. Their previous site was slow, difficult to manage, and not mobile-friendly—leading to high bounce rates and lost sales.
We migrated over 3,000 products from their legacy platform, cleaning up product data, optimising images, and restructuring categories during the process. The migration was handled with zero downtime—the old site stayed live until the new one was fully tested and ready.
We built a custom store with advanced faceted search, letting customers filter by species, technique, brand, and price. The checkout was streamlined to reduce cart abandonment, with saved addresses, guest checkout, and multiple payment options.
Product pages were optimised with large image galleries, detailed specifications, customer reviews, and related product recommendations to increase average order value.
"Professional, creative, and technically excellent. Our e-commerce sales increased by 40% within three months of launching the new site."
Let's discuss how we can help your business grow with a powerful digital presence.