Procastangling Prestashop Site

Procastangling faced the significant challenge of establishing themselves as a credible competitor in the highly competitive UK and Ireland angling retail market, which is dominated by established chains and specialist shops with decades of brand recognition. As a rapidly growing online retailer managing over 40,000 fishing products across multiple categories—from fly fishing gear to carp equipment—they needed an e-commerce platform that could handle their vast and complex inventory whilst providing customers with an intuitive shopping experience. The angling market is particularly demanding, with passionate enthusiasts who expect detailed product information, competitive pricing, and the ability to easily compare technical specifications across different fishing disciplines.

The company's ambition to serve customers across both the UK and Ireland created additional technical requirements, including multi-currency support for GBP and EUR, appropriate shipping calculations for different regions, and compliance with varying consumer protection regulations. Their existing platform couldn't effectively showcase their extensive product range or provide the seamless checkout experience needed to convert visitors into customers, particularly on mobile devices where an increasing number of anglers browse for equipment whilst at the waterside or in tackle shops.

Furthermore, Procastangling needed to differentiate themselves from competitors through superior user experience and customer service, whilst managing the complex logistics of a business model that spans everything from lightweight fly fishing accessories to heavy carp fishing equipment. The challenge was creating an online presence that could efficiently handle this product diversity whilst maintaining fast loading times and easy navigation for customers seeking specific items within their chosen angling discipline.

PrestaShop E-commerce Platform with Multi-Storefront Architecture

Our team delivered a sophisticated PrestaShop development solution that addresses Procastangling's unique requirements as a UK and Ireland angling retailer. The platform features dual storefronts with automatic location detection and currency switching between GBP and EUR, ensuring customers are seamlessly directed to their regional store with appropriate pricing and shipping options. This multi-storefront architecture allows Procastangling to effectively serve their diverse customer base across both markets whilst maintaining separate inventory management and compliance requirements for each region.

Advanced E-commerce Features and Integration

Beyond the standard e-commerce functionality, we implemented a comprehensive gift card system that works both online and offline, providing Procastangling with additional revenue streams and customer retention tools. The integration with Sortly stock management ensures real-time inventory updates across their extensive 40,000+ product catalogue, eliminating overselling and providing accurate stock information to customers browsing everything from fly fishing gear to heavy carp equipment. The platform handles the complex logistics of angling retail, with categorised product navigation that makes it easy for customers to find specific items within their chosen fishing discipline.

Technical Excellence and Performance Optimisation

The PrestaShop platform was built with performance and scalability in mind, featuring schema markup for enhanced search engine visibility, lazy loading for faster page speeds, and mobile-responsive design that works seamlessly for anglers browsing on-the-go. Our technical implementation ensures the platform can handle high traffic volumes and complex product searches whilst maintaining fast loading times across the extensive product range, supporting Procastangling's continued growth as the fastest-growing online angling retailer in their market.

PrestaShop Multi-Storefront Architecture

The Procastangling platform is built on PrestaShop e-commerce development with a sophisticated multi-storefront configuration that serves UK and Irish customers through separate storefronts with GBP and EUR currencies respectively. The system implements intelligent automatic location detection and redirection, ensuring customers are seamlessly directed to the appropriate storefront based on their geographical location. This architecture enables localised pricing, shipping calculations, and compliance with different regional regulations whilst maintaining a unified product catalogue across both markets.

Performance Optimisation and Stock Management Integration

The site employs several performance enhancement techniques including lazy loading for images, HTTPS encryption throughout, and mobile-responsive design optimised for waterside browsing. A critical technical feature is the custom Sortly integration, which provides real-time stock synchronisation between the physical warehouse management system and the online store, ensuring accurate availability information across their 40,000+ product inventory. This integration eliminates overselling issues and provides customers with reliable stock status, particularly important for specialist angling equipment with seasonal demand patterns.

The platform incorporates comprehensive schema markup for enhanced search engine visibility, Google Analytics integration for detailed performance tracking, and a gift card system that functions both online and offline. The e-commerce development includes payment flexibility through Klarna integration and sophisticated product categorisation across multiple fishing disciplines, from fly fishing to carp angling, with advanced filtering capabilities that help customers navigate the extensive catalogue efficiently.

Procastangling approached us with an ambitious vision to establish themselves as a major force in the competitive UK and Ireland angling retail market. As a rapidly growing online fishing retailer managing over 40,000 products across multiple fishing disciplines, they needed a robust PrestaShop development solution that could handle their vast inventory whilst delivering an exceptional shopping experience to passionate anglers across both regions. The brief called for a sophisticated multi-storefront platform supporting both GBP and EUR currencies, with automatic location detection, integrated gift card systems, and seamless inventory management through third-party stock control systems.

Strategic Multi-Regional E-commerce Architecture

Our approach centred on leveraging PrestaShop's powerful multi-store capabilities to create separate storefronts for the UK and Ireland markets, each optimised for their respective currencies and shipping requirements. We implemented automatic location detection that seamlessly redirects customers to the appropriate storefront, ensuring they see products in their local currency and relevant shipping options from the moment they arrive. This e-commerce website design foundation ensures compliance with regional consumer protection regulations whilst providing a personalised shopping experience that feels local to each market, crucial for building trust in the competitive angling retail sector.

Advanced Product Management and Customer Experience

The development focused on creating an intuitive navigation system that accommodates the diverse range of fishing equipment, from lightweight fly fishing accessories to heavy carp fishing gear. We integrated a comprehensive gift card system that works both online and offline, allowing customers to purchase and redeem gift cards across digital and physical touchpoints. The platform includes sophisticated product categorisation across fly fishing, game fishing, carp and specimen fishing, and general angling equipment, with detailed product specifications and comparison features that serious anglers expect when making equipment decisions.

Real-Time Inventory Integration

A critical component of the build was the integration with Sortly stock management system, providing real-time inventory updates across the website's extensive product catalogue. This automation ensures accurate stock levels are displayed to customers at all times, preventing overselling whilst allowing the Procastangling team to manage their complex inventory from a centralised system. The integration supports their business model of rapid growth and expanding product range, with automated stock level updates that maintain accuracy across both UK and Ireland storefronts without manual intervention.

The finished platform positions Procastangling as a professional, trustworthy competitor to established retail chains in the angling market. With mobile-responsive design, fast loading times, and seamless checkout processes optimised for conversion, the site effectively serves customers browsing for equipment whilst at the waterside or comparing products at home. The multi-currency functionality, combined with clear shipping information and hassle-free returns policy, provides the confidence and convenience that modern online shoppers expect from a premium fishing retailer serving the UK and Ireland markets.