Armagh, Northern Ireland
Strategic Content Planning
Free Social Audit

Social media that actually moves the needle

Done-for-you social media management for SMBs across Northern Ireland and Ireland. Brand-led content planning, multi-platform publishing, unified inbox + paid promotion — all from one team in Armagh. Real humans, real results, no ticket queues.

my.simontodd.design/social
A month of content, planned in minutes
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17
Posts
5
Pillars
100%
On-brand
Content that sounds like your brand
Brief: "post about why bundled hosting beats DIY for SMBs"
#WebsiteHosting #SmallBusiness #WordPressTips #NorthernIreland
Auto-designed branded image · on-brand colours
One post, every platform, one report
Facebook
12.4K ↑ 28%
Instagram
8.7K ↑ 41%
LinkedIn
3.2K ↑ 19%
Google Business
1.8K ↑ 33%
Engagement — Last 14 Days
Boost what's working without leaving the portal
Boosting "We build it. We host it..." · 3 days · £30 budget
LIVE
4,827
Reach
217
Clicks
£0.14
CPC
12
DMs
Day 1
£10
Day 2
£20
Day 3
£30

Not sure where your social stands? Get a free audit

Our instant social audit reviews your Facebook + Instagram presence — posting cadence, engagement, content mix, gaps vs. competitors. Get a written report by email, no sign-up to anything.

Run Free Social Audit
Our Approach

Social that's looked after, not just posted

Most "social media services" amount to a recycled stock photo, a generic caption and ten random hashtags. We do something different.

Every client business gets its own brand kit in our portal — voice, audience, content pillars, do's and don'ts, photography style. From that brand kit, we draft captions that sound like you, design images that look like you, and slot them into a monthly content plan grounded in your services and your recent work.

You review what's planned through a single portal link. Approve, edit, reject — whatever the post needs. We schedule it across Facebook, Instagram, LinkedIn, TikTok and Google Business in one click. When it lands, every DM and comment routes back to a unified inbox so nothing gets missed.

At the end of each month a branded PDF report arrives in your inbox showing reach, growth, top posts and paid ROI. No vanity metrics, no jargon — just whether what we did actually moved your business forward.

Your
Brand
Education
Behind-the-scenes
Services
Social proof
Engagement
Industry insight
What's Included

Everything you need, end-to-end

We don't sell modules. Every engagement covers the full stack — planning, content, publishing, engagement, paid and reporting. You get the lot.

Content planning, weeks ahead

Monthly plans grounded in your brand, your services, and what you actually deliver. We approve, you review, the calendar fills itself.

Brand-led captions

Every caption is written through your brand voice, audience and content pillars — not generic copy. Service-promotion, brand-authority and engagement modes drive the right shape per post.

Custom branded imagery

Branded image design using your colours, logo and visual identity. We learn from past posts that performed — every new design gets sharper.

One post, every platform

Facebook, Instagram, LinkedIn, TikTok, Google Business and X — published from one composer, tailored per platform automatically (length, hashtags, first-comment).

Unified DM + comment inbox

Every reply, comment and DM across Facebook + Instagram, in one inbox. We tag sentiment and urgency so the right replies go out fast and nothing slips through.

Review monitoring + reply

Facebook + Google reviews land in the portal the moment they post. Reply in your brand voice, flag low ratings for attention, build review-volume momentum.

Real-time analytics dashboard

A live, branded dashboard for every client. Reach, engagement, follower growth, best-time-to-post, paid spend — refreshed every 5 minutes. No exports, no spreadsheets.

Boost posts that are working

When an organic post takes off, we promote it directly from the portal. Per-business spend caps, approval gates and paused-then-launched safety — no rogue ads.

Multi-step approval flow

Posts route through whatever approval chain you need: internal review, client sign-off via email link, then publish. Nothing goes out without a tick from the right person.

White-label monthly reports

Branded PDF reports emailed to you on the 1st of every month. Reach, growth, top posts, paid ROI — written in plain English, no jargon.

Best-time-to-post detection

The system learns when your audience is most active and recommends slots. No more guessing — schedule into the windows that actually move engagement.

Competitor + listening insights

Track who else is winning in your space, what they're posting, how their audience is growing. Use what works, avoid what doesn't.

Platforms

Every platform that matters to your audience

We publish, engage and report on the platforms your customers actually use. Cross-posting is automatic — write once, tailored per platform.

Facebook

Pages, posts, reels, stories

Instagram

Feed, reels, stories, DMs

LinkedIn

Company pages + personal

TikTok

Vertical video, trends

Google Business

Local posts, offers, reviews

X (Twitter)

Threads, replies, trends

share.simontodd.design/SimonTodd
Reach (28d)
26.1K
↑ 38%
Engagement
5.7%
↑ 1.2%
New followers
+184
↑ 22%
Ad spend
£128
on budget
Reach · Last 28 days +38%
Top posts this month
We build it. We host it. We maintain it. 4.8K
Three things break a WordPress site this year 3.2K
When did you last log into your hosting dashboard? 2.1K
Your Live Dashboard

Every metric, refreshed every 5 minutes

Forget waiting until month-end. Every client gets a live, white-labelled dashboard — bookmark it on your phone, check it whenever, share with your team. The numbers update themselves.

Reach + impressions — organic + paid combined, by platform
Engagement rate — likes, comments, shares — not vanity follower counts
Follower growth — net gains across every connected account
Top posts — this week, this month, all-time — with creative breakdown
Paid ad performance — spend, reach, CPC, conversions per campaign
Best-time-to-post heatmap — when your audience is actually online
Downloadable PDF reports — white-labelled, monthly, in your inbox automatically
Paid Promotion

Boost what's already working — safely

Organic reach has a ceiling. Paid promotion is how you blast past it. We make it surgical, not scattergun.

When an organic post starts gaining traction — engagement above your average, comments coming in, saves spiking — that's the signal we boost it. Not random ad campaigns from scratch. Promote what's already proven.

Every boost goes through the same approval flow as organic content: we propose budget + duration + audience, you (or the client) approve, the campaign launches paused, then activates. Per-business monthly spend caps stop anything running away.

The whole flow sits inside the portal. No leaving for Ads Manager, no second login, no separate reporting. Spend, reach, CPC, conversions — all visible alongside the organic numbers in the same dashboard.

Paid promotion safety net
Per-business monthly spend caps
Two-step approval before launch
Posts created paused, then activated
Re-grant flow for clean OAuth scopes
Ad-account isolation per business
Daily spend alerts at threshold
Insights synced to dashboard every 4 hours
White-label spend reports for clients
How We Work

Our social management process

A repeatable, transparent flow that scales from one-business clients to multi-location groups.

Onboard your brand

We build your brand kit in the portal — voice, audience, content pillars, do's and don'ts, photography style. The kit is the source of truth every designer and post draft reads from. Get this right once and everything downstream feels on-brand.

Plan the month

You pick a strategic goal (service promotion / brand authority / engagement / balanced). We generate a calendar with the right post mix across your pillars. Review the plan in one screen, approve, edit or kill rows — then we draft the full posts.

Create + approve

Every post gets a written draft, hashtags, suggested image and visual brief. You approve via the portal or email (no portal login needed for clients). Multi-step workflows route between internal review + client sign-off automatically.

Publish + engage

One-click publish to every connected platform — Facebook, Instagram, LinkedIn, TikTok, Google Business, X. Inbox stays open in the portal so we reply to comments and DMs in your voice without missing anything.

Monitor, boost + report

The dashboard updates every 5 minutes. We boost posts that take off organically, monitor reviews, and surface what's working. A branded PDF report emails to you on the 1st of every month with the full picture — reach, growth, paid ROI, what we recommend next.

Working together

One service, scoped to your goals

We don't sell tier-card packages. Every engagement is scoped against your audience, your platforms and your commercial goal. Three rough shapes most clients fall into:

Starter
For small businesses just getting consistent on social. One or two platforms, organic only.
  • 8-12 posts per month
  • Brand kit setup
  • Custom captions + branded images
  • Cross-post Facebook + Instagram
  • Inbox monitoring (business hours)
  • Monthly white-label report
Quoted against your audience & goals
Pro
For brands running serious paid + organic across all channels, with hands-on strategy and reporting.
  • Daily posting, every platform
  • Strategic content pillars + campaigns
  • Managed paid ad budget
  • Custom landing pages for campaigns
  • Competitor + listening dashboard
  • Dedicated account manager
  • Weekly strategy calls
  • Custom dashboard configuration
Quoted against your audience & goals
Local Focus

Serving SMBs across Northern Ireland and Ireland

Real-world knowledge of the markets you sell into. We don't outsource to overseas content teams who have never set foot in Armagh.

We're based in Armagh and serve clients across Belfast, Armagh, Newry, Derry, Lisburn, Craigavon, Dungannon, Enniskillen, Portadown — and across Ireland including Dublin, Cork, and Galway.

That matters for social media. The voice of a Belfast solicitor sounds different to a Dublin SaaS startup. The right CTA for a Newry tradesperson reads different to a Galway hotel. We get that nuance because we live in it.

Geo-targeted paid promotion, location-aware Google Business posts, local hashtag research — built in.

Our Studio
Armagh,
Northern Ireland
Real humans on UK time, answering when you need us. Direct phone, direct email, direct WhatsApp.
By the numbers

What this looks like in practice

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Platforms covered
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Posts / month avg
0min
Dashboard refresh
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On-brand content
0min
Avg inbox response
Frequently Asked Questions

Common questions about social media management

The things people ask before they sign up.

Still have questions?

Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter) and Google Business Profile. We publish from one composer with each post tailored per platform automatically — length, hashtags, first-comment behaviour, image aspect ratios. Most clients run two to four platforms; we don't recommend running every platform unless your audience is genuinely there.

It depends on the scope you sign up for. A typical starter engagement is 8–12 posts a month, growth clients run 16–24, and pro clients post daily across multiple platforms. Frequency matters less than consistency — three thoughtful posts a week beats a burst of ten followed by silence. We agree the volume up-front based on your goals, your audience and the platforms in scope.

Every client gets a brand kit on the portal — voice, audience, content pillars, do's and don'ts, even photography style. Every draft is written against that kit before it reaches you. The longer we work together, the sharper it gets, because we record which posts performed and feed that back into the next batch. The result reads like your business wrote it, not a generic agency template.

That's up to you. We support multi-step approval workflows — internal review, client sign-off via email link, scheduled publish — or single-tap approval if you trust us with the day-to-day. Clients without portal logins can approve via email; the link opens the post preview, you tick approve, it schedules. Some clients sign off everything monthly during onboarding, then move to spot-checks as we build trust.

Everything lands in our unified inbox — comments and DMs from Facebook and Instagram in one place. We monitor it during UK business hours, tag urgency, and reply in your brand voice. Sentiment and intent are tracked so we know which messages need a human escalation versus a quick acknowledgement. Average response time across our roster is under 15 minutes during business hours.

Yes — but with a specific philosophy. We don't run scattergun paid campaigns from scratch. We monitor organic posts and when one starts performing above your average (engagement, saves, shares), we boost that. You're paying to amplify what's already proven, not gambling on new creative. Every boost goes through an approval gate with budget, audience and duration locked in, and per-business monthly spend caps stop anything running away.

Every client gets a live, white-label dashboard that refreshes every five minutes. Reach, engagement, follower growth, top posts, paid ROI and best-time-to-post heatmaps — all in one view, all branded as yours so you can share it with stakeholders. On the 1st of every month a branded PDF report lands in your inbox automatically with the full picture and plain-English commentary on what worked and what we're changing.

That's part of the onboarding. We help you build the brand kit from scratch — voice, audience, content pillars, do's and don'ts. We design branded image templates using your colours, logo and visual identity so every post looks like part of a family. If you need a full brand identity refresh, that's a separate engagement we can quote alongside — but we can absolutely start with what you have today.

We design branded images in-house using your visual identity — colours, logos, fonts, photography style — so every post fits the brand. We can also pull from your existing photography library if you'd rather use real photos of your work, premises or team. Most clients send us a batch of brand-photography during onboarding and we mix that with custom-designed graphics across the month.

We work month-to-month. No long lock-ins, no 12-month contracts. We earn the relationship every month by delivering. If you want to pause, scale up, scale down or stop, you give us 30 days. Our average client relationship is well over a year because the work compounds — the brand kit gets sharper, our memory of what works on your audience gets deeper, and the results show that. But you're never trapped.

Yes. We're based in Armagh and serve clients across Northern Ireland — Belfast, Newry, Lisburn, Craigavon, Dungannon, Derry — and across the Republic including Dublin, Cork and Galway. The work runs through the portal so location doesn't affect delivery; what local-knowledge does add is voice authenticity. A Belfast solicitor sounds different to a Galway hotel, and we get that nuance because we live in it.

We can usually start within a week of agreeing scope. Onboarding takes about 90 minutes spread across two sessions — a brand-kit interview (voice, audience, pillars, do's and don'ts) plus account access setup (we never need your passwords; you grant us partner access via Meta Business Manager and Google). First posts typically go out in week two, after we've drafted, you've approved, and the calendar is locked in.

Ready to make social a growth channel?

Book a free consultation to discuss your social goals, or run our free audit to see where your accounts stand right now.

028 3753 7273 hello@simontodd.design WhatsApp